The way that consumers locate services and buy items has been transformed with the emergence of the internet, and the figure grows daily, so any business wishing to stay ahead of its competitors needs to invest in a website and an online presence. The website needs to be able to show the business in a good light, so under investing in it can have a serious negative impacts on the “presence” of the business and making things easy for your client base is an absolute must! So what features are important on a website? Well there are a few simple steps to ensure that your website is not only showing you in a good light and making it easy for your clients to find you, know about you and use your services but also the central hub for all your online presence activity and services.
Content can be anything from blogs to a description of your services, and striking a balance between too little information and too much is the key! Your homepage needs to grab the reader’s attention from the get go – and should always contain information about what your business offers.
“Good content is what sets your website apart from the masses and delivers the right message into the hearts and minds of your customers. The success of your website is determined primarily by its content. Ultimately, content wins the wallets of your customers. All other components of your website (design, visuals, videos, etc.) provide a secondary support role.” (DOMINIC JEFF – www.dominicjeff.co.uk).
Besides your homepage you should also consider things like contact details, price lists and even investing in a blog. Good quality content is good for your SEO and helps drive more people to your website – and ultimately more profits for your business.
All too often websites can be hard to navigate, and nothing turns a potential customer into a lost one than them having to work hard to use your services or buy your products. Navigation needs to be built into your design from the start, and keeping navigation for clients as low as possible saves frustration and possible lost sales. Navigation is not just confined to you menu of pages, it’s everything from your internal links to your call to action buttons or images. As a rule a user will only scroll 3 seconds or so into a page and if they do not find what they are looking for they will leave – so this is where navigation and content cross over as equally important.
Your website should be eye catching with colour and things to draw the eyes, but be cautious not to overload the reader – to many graphics bouncing about the page or too vibrant a colours everywhere will in essence make your website look “busy” and hard to read. A good use of the correct fonts and a balance between images and text is a good place to start, and an easy responsive design that flows from section to section. Over complicating your design can lead to disaster – even if you are not heading for a minimalist design – still keep things simple and effective, but equally make it too simple and it will not look professional!
Consistency is queen and content is king – consistency throughout your site in both content and design will give an professional look and read. Striking a balance between offering enough information and too much is the key – you do not want to leave potential customers needing more but overloading them with too much will probably overload them. Regular updates and checking that your website is up to date and functioning how it should be are imperative for both a keeping it fresh approach and an SEO approach.