Restaurant and Takeaway Web Design

Restaurant Web Design, From £695

Restaurants, takeaways, pubs and caterers. A website you own outright, for less than most places pay in commission in a fortnight.
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Straight Talking

You Know What Your Commission Rate Is

Multiply it by a year. That is the number worth holding in your head while you read the rest of this page. The apps are not the enemy. They bring you orders you would not otherwise get, and for a lot of places that is worth paying for. What they also do is sit between you and your customer permanently. They hold the data, they own the relationship, and every repeat order from somebody who already knows your food still costs you a cut. A website does not replace them. It gives you somewhere to send the people who already love you, so the second order costs you nothing. That is worth having whether you take a hundred orders a week or twenty covers a night.
The Build
Designed and built by me from scratch, five pages as standard and more if you need them Your menu as readable text, not a PDF that opens in another tab and cannot be pinched to read Built to load fast on a phone, because that is where every one of these decisions is made Page titles, structure and sitemap set up for Google from day one
And Then
Booking or ordering in one tap, whichever system you already use Opening hours you can change yourself, including the bank holiday ones Built on WordPress, so the menu takes a minute to update when prices move Usually live inside a week of starting
One free thing worth more than anything I can sell you: keep your Google Business Profile properly up to date. Hours, photos, replies to reviews. For a restaurant it drives more covers than the website will, and it costs nothing. I will set the site up to support it and tell you what to do with the rest.
The Design

What Website Design Actually Involves

At this price the fair question is whether you are getting a template with your logo dropped on the top. You are not, and it is worth explaining what you are getting instead.
Structure First
I work out what the site has to say and in what order before anything gets designed. For a restaurant that is a short list and it never changes: what is on, what it costs, when you are open, and how to book or order. Most restaurant websites go wrong here rather than in the design. They open with a full-screen video of somebody plating a scallop and put the menu three taps away. It is also what decides how Google reads the site. Page titles, headings and the way it is put together are structural decisions, not something added at the end.
Then the Design
Type, colour and spacing chosen to suit the place rather than whatever a theme arrived with. A neighbourhood curry house and a wine bar should not end up with the same website in different colours, and they will not. Designed for a phone first, since that is where a table of four decides where they are going, then built upwards from there. Speed is a design decision too. Restaurant sites are heavy with photographs, and getting the image sizes right during the build is why it comes out fast rather than needing a plugin to rescue it later.
You see it on a private link before anybody else does, and I keep going until you are happy rather than stopping at a set number of rounds. Already have a site that needs replacing rather than building? That is a redesign and it costs the same.
The Important Page

Your Menu Is the Most Visited Page You Have

Not the homepage. Not the story about the family recipe. The menu, by a distance, and usually on a phone with a table of four waiting on an answer. Which is why it should never be a PDF. A PDF opens in another tab, has to be pinched to read, goes out of date the moment a price moves, and takes a trip to whoever built the site to change. Half the people who tap it give up.
As text, it gets found. This is the part most places miss. A menu written as normal text means individual dishes can turn up in search. Somebody hunting for a katsu curry or a proper Sunday roast in your town can land straight on your menu. A PDF cannot do that, and neither can a photograph of a chalkboard. As text, you can change it. Prices move, suppliers change, the specials rotate. Editing a line on a WordPress page takes a minute and needs nobody’s help. As text, the allergen information works. It can sit against each dish, be read out by a screen reader, and be found by somebody who needs it rather than buried in a separate download nobody opens.
Prices on there as well. People will not ring to ask, they will go to whoever published theirs. You can see how the same approach worked out for other small businesses in the reviews, or have a look at recent work.
Pricing

£695 To Build, £35 a Month To Look After

A website designed and built by me, five pages as standard and more if you need them, often live inside a week. Anything beyond that I quote as a fixed price before we start. Then hosting, business email, weekly updates and backups twice a day for £35 a month. No commission, no per-cover fee, and no cut of anything. If you want to take orders through the site as well, that is a small shop rather than a brochure site and I will quote it separately before we start.
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Questions

Restaurant Web Design Questions

I would rather not, and neither would your customers. A PDF opens in another tab, is unreadable on a phone without pinching, and Google can make very little of it. Menus work far better as normal text, they are easier for you to change, and they actually turn up in search.
Yes, though that is a small shop rather than a brochure site, so it is quoted separately. For a lot of takeaways it pays for itself quickly once regulars start ordering direct.
Probably not, and I would say so rather than sell you something. They bring you orders you would not otherwise get. The point of your own site is the repeat customers, who cost you a commission every single time even though they already know you.
Usually. Whatever you already use, the aim is one tap from landing on the site to booked, rather than three and a phone call.
You can, and it takes about a minute. It is a WordPress site, so you log in and edit the text. If you would rather not, the £35 a month plan includes an hour of changes and you just email me.
Same thing, same price. The questions people arrive with barely change: what is on, what it costs, when are you open, and how do I book.