Local SEO Audit
I’ll check your Google Business Profile, website, reviews and local listings against the businesses showing up above you, then give you a clear, prioritised list of what to fix, in plain English.
Fixed Price
agreed before I start
Prioritised
fixes in order of impact
Plain English
no jargon-filled report
Competitors
compared side by side
Sound Familiar?
Most local search problems aren’t obvious from the outside. They sit in your profile settings, your listings and your website, quietly sending customers to someone else.
Search for what you do in your own town and the three businesses on Google Maps are all competitors.
Businesses with fewer years, fewer reviews or a worse service keep turning up first, and you can’t work out why.
Your Google Business Profile exists, but the calls, direction requests and website clicks have dried up.
Old addresses, phone numbers or business names are still floating around directories and listings online.
What I Check
Your website and your Google Business Profile are two halves of the same job, so the audit looks at both, along with everything Google uses to decide who shows up locally.
What You Get
Plenty of SEO audits are hundred-page exports from a tool. Mine are written by a person, for a person.
Every issue explained in plain English, ranked by how much it’s likely to matter, so you know where to start.
We go through the findings together, and you can ask anything you like about what I’ve found.
Use the report to fix things yourself or with your developer, or I can quote to put everything right for you.
If your local presence is in good shape, I’ll say so. Not every business needs months of SEO work.
Pricing
The cost of a local SEO audit depends on how many locations and services you have. Tell me a little about it and I’ll give you a fixed price before I start. No hourly meter running.
Google Business Profile, reviews, listings, website, rankings and competitors, all checked and explained.
Why Me
I’ve worked in SEO for most of the fifteen years I’ve been building websites for local businesses, and I publish my own search research. I look after websites and Google Business Profiles side by side every day, so I know what makes the difference locally.
He’s very thorough in his research and advice and always makes solid recommendations that give results.
Kelly Croutear
Associate Director of Group Marketing, LinkedIn recommendation
The Process
Four steps, and you’ll always know what’s happening and why.
Tell me about your business, the areas you cover and the searches you want to show up for.
You give me manager access to your Google Business Profile and, ideally, Search Console. Nothing gets changed.
I check your profile, reviews, listings, website and rankings, and compare them with the competitors above you.
You get a prioritised report, and we go through it together so you know exactly what to do next.
Reviews
“Chris has been a fantastic resource for me in the process of launching my solo consultancy last year, from re-designing my website to advising me on how to boost traffic, deal with pitfalls…”
Tina Fordham
Founder, Geostrategist, Advisor and Author · LinkedIn
“Chris has plenty of knowledge and is guiding me through the do’s and don’ts of websites and SEO.”
Mandy Ward
Self-Publishing Guidance · LinkedIn
“Evans Creative redesigned my electrical website and it jumped up 50+ places in the Google listing.”
Paul Campbell
Electrician · Trustpilot
Questions
Something else on your mind? Ring or WhatsApp me. You’ll get a real answer from me, not a sales script.
It depends on how many locations and services you have. I’ll give you a fixed price once I know a little about your business, before any work starts.
Manager access to your Google Business Profile is the most useful thing, plus Search Console if you have it. I don’t change anything during the audit.
It’s usually a mix of things: the wrong categories, an incomplete profile, too few recent reviews, inconsistent listings or a website that doesn’t back up your profile. The audit shows which ones apply to you.
If you’d like me to, yes. I can quote to fix everything, or you can use the report yourself. For ongoing help, my local SEO services are £295 a month.
It helps, but it isn’t essential. If you don’t have one, or it needs a lot of work, see Google Business Profile optimisation.
A local SEO audit focuses on showing up in your area, including Google Maps. A technical SEO audit goes deep into how your website is crawled and indexed.
Yes. The audit looks at how you show up across the areas you cover, not just the town you’re based in, and where you have the best chance of winning more work.
Usually not. Most local SEO problems can be fixed without a rebuild. If a new website really is the better option, I’ll explain why, and a redesign keeps the rankings you already have.