Insights
What a website should cost, why yours is slow, what actually helps you get found, and what I find when I check real Wirral businesses. No jargon, no listicles, and nothing written to scare you into buying something. Where I have got something wrong, I will say so in the piece rather than quietly editing it out.
Latest Article
Word of mouth is the most trusted marketing there is, and it is still not a plan. What Coca-Cola, Unilever and the rest disclose spending every year to stay remembered, what happened to 334 Wirral businesses whose recommendations arrived at a dead website, and the ten minute check that shows what yours land on.
Web Design and Costs
Honest guidance on prices, website builders and redesigns, before you spend a penny.
Pricing
What agencies, freelancers and website builders really cost once you add up five years, what changes the price, and how to tell whether a quote is fair.
Web Design
Wix, Squarespace and GoDaddy all have a place, and so does hiring someone. How to tell which your business needs, and when a builder is the right call.
Web Design
What actually causes traffic loss after a redesign, the five questions to put to a designer before you sign, and how long to worry for afterwards.
Getting Found
What really helps local businesses show up and turn searches into calls, what is a waste of time, and what my own research on Wirral businesses shows.
Local SEO
The most recognised brands on earth still spend billions a year being remembered. Why referrals are a ceiling rather than an engine, and the ten minute check that shows what happens after someone passes your name on.
Technical SEO
All 64 of them, with a verdict on each. Which four actually matter, why Google says to relax about 404s, and the one that removes pages without leaving any evidence.
Local SEO
Google resolves “near me” from the searcher’s phone, not from the words on your page. What it actually ranks on, which of those you can change, and how to tell visibility apart from a dead click.
Wirral Study
One in 20 Wirral Google profiles sends customers to a website that does not work, including busy businesses with more than 50 reviews. What goes wrong, and how to check yours.
Local SEO
Nobody looks this up while the work is coming in. How to tell a conversion problem from a visibility problem, what each one takes to fix, and why the slow half will not wait for you.
Local SEO
Why recency beats volume, why a perfect five star average can cost you customers, and which review tactics Google banned in April 2026.
WordPress, Hosting and Maintenance
Why WordPress websites slow down, and what looking after one should really cost.
WordPress
Why another plugin rarely helps, what your host and your theme decide before you touch anything, and how to work out which is actually your problem.
Hosting and Maintenance
What each price band buys, why I charge £35 when the market says £90, and the six questions that reveal whether a person is involved at all.
How I Write
Plenty of website and SEO advice is written to sell you something. These articles are written to help you make a good decision, even when that means not hiring me.
Claims are checked against primary sources like Google documentation and official UK data, and linked so you can check them too. Where the data does not exist, I collect it myself and explain how.
No jargon and no padding. If a technical term matters, it gets explained.
Nothing here is written to frighten you into buying something. Sometimes the answer is that you do not need to spend anything.
If I get something wrong, I say so in the article rather than quietly editing it out.
Rather Talk It Through?
Ring or WhatsApp me. You will get a straight answer about your website or your search visibility, from me, usually the same day, with no obligation to hire me.
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