Free Tools
Simple tools that make it easier for customers to contact you and review you, that show you which of your links actually bring in work, and that tell you whether a change to your website made any difference. No sign-up, no email address and nothing to install. Use them as often as you like.
Free
no sign-up needed
Seconds
to get what you need
Private
nothing you type is stored
UK
built for local businesses
The Tools
Each tool does one job well. They’re small fixes that make it easier for customers to choose you, or easier for you to see what is working, and you can do them yourself in a couple of minutes.
Get a direct link that takes customers straight to the box where they leave you a Google review, with no searching around.
Make a link that opens a WhatsApp chat with your business in one tap, with a message already typed in and ready to send.
Build a tracking link so your analytics can tell you which posts, profiles and emails brought someone to your website.
A Google Sheets template that records one change to your website, then compares your Search Console numbers before and after so you can see whether it worked.
Putting Them to Work
The tools cover the moments that decide whether a search turns into work: when someone is ready to get in touch, when a review would help the next person choose you, and when you want to know which link brought them in and whether your last change made any difference.
Someone nearby searches for what you do and sees your Google Business Profile or website. This is the part my local SEO services look after.
A WhatsApp link on your profile and website lets them ask a question in one tap, instead of ringing or filling in a form.
After the job, send your Google review link while it’s fresh. More good reviews help the next customer pick you.
Tracking links tell you which post, profile or email brought them in, and the SEO test tracker tells you whether a change to your website helped or did nothing.
Why Free?
Plenty of free tools ask for your email address before they give you anything. These don’t. I built them to fix common problems for local businesses, and they’re a better introduction to what I do than an advert.
If a tool helps and you later want a hand with the bigger picture, you know where I am.
Want More From Google?
Review links, WhatsApp buttons and tracking links all work best alongside a properly optimised Google Business Profile and a website that backs it up. That’s what I do.
If there’s a small, fiddly marketing job you keep putting off, tell me about it. The best ideas for new tools come from the questions local businesses ask me.
Questions
Something else on your mind? Ring or WhatsApp me. You’ll get a real answer from me, not a sales script.
Yes. There’s no free trial, paid version or limit on how often you use them.
No. Open a tool, use it and copy what you need. There’s no account and nothing to install. The only exception is the SEO test tracker, which is a Google Sheets template, so you need to be signed in to a Google account to take your own copy of it.
No. I don’t keep your business details, phone number, messages or web addresses. The WhatsApp and UTM tools build your links in your browser, the business search in the Google review link generator is handled by Google, and your copy of the SEO test tracker sits in your own Google Drive where I cannot see it.
A Google account and Search Console access to the site you are testing. You type in four numbers per page at each checkpoint and the sheet does the rest. There is no API key, no Apps Script and nothing to connect.
They’re made for small and local businesses, especially trades, shops, salons and service businesses that rely on Google, WhatsApp and word of mouth. Anyone can use them, wherever they are.
Yes, as I build them. If there’s something you’d find useful, get in touch and tell me about it.
Yes. Setting up review links, WhatsApp chat and the rest of your profile is part of my Google Business Profile optimisation, and every website I build can include a WhatsApp button.