Case Study
DLR Elastomer Engineering designs and manufactures custom rubber and polymer products in Leyland, for industries where getting it right really matters. I replaced their dated website with one that explains specialist work clearly and makes it easy to request a quote.
Manufacturer
Leyland, Lancashire
Since 1895
over a century of expertise
13
product ranges explained
5
specialist industries served
The Starting Point
DLR Elastomer Engineering has been making rubber and polymer products since 1895, but its old website looked dated and didn’t come close to reflecting the quality of the work.
Their customers are engineers and buyers in aerospace, pharmaceuticals, oil and gas, chemicals, and food and water. They arrive with a specific problem to solve and need to know quickly whether DLR can make what they need.
What I Built
A manufacturing website has to do more than look good. It has to answer technical questions and turn the right visitors into quote requests.
Rubber mouldings, sheeting, polyurethane casting, seals, O-rings, rubber to metal bonding, anti-vibration mounts and more, each explained properly.
Dedicated pages for aerospace, chemical, food and water, oil and gas, and pharmaceutical and biomedical customers.
Technical guides that help engineers choose the right material, and show DLR knows its subject inside out.
A blog and downloads area that make it easy to share expertise and keep the website growing over time.
A clear walk-through of how DLR works, from design to manufacture, so buyers know what to expect.
Get in touch prompts throughout the website, so a buyer who’s found the right product can ask for a quote straight away.
The Approach
People buying custom rubber components don’t choose a supplier on a slick homepage. They want detail, proof of expertise and a quick way to talk to someone who understands the problem.
A specialist manufacturer’s website should answer the engineer’s question before they have to ask it.
The Result
DLR Elastomer Engineering now has a modern, credible website that reflects over a century of manufacturing expertise, and it’s bringing in more quote requests than the old one did.
I’ve hosted and looked after the website since launch, keeping it secure, updated and working, so the team can focus on manufacturing rather than worrying about their website.
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Your Website Next
Manufacturers, engineers and specialist firms need websites that explain complex work simply and bring in the right enquiries. Five pages from £695, with extra pages at £150 each for larger product ranges.