Case Study
LRM uPVC repairs windows, doors and locks across Runcorn, Widnes and the surrounding area, and has done since 2005. I built the website, planned the SEO around what local customers actually search for, and I’ve looked after it since 2016.
Window and Door Repairs
Runcorn and Widnes
Since 2005
trading locally
40%
better average position
Top 10
for window repairs in Runcorn and Widnes
The Starting Point
Liam runs LRM uPVC on his own, fixing the windows, doors and locks that most people would otherwise pay to replace. Plenty of people search for exactly that, but so do dozens of competitors, national firms and directories.
The website needed to show up for the specific repairs customers search for, in the towns Liam actually covers, and turn those searches into calls and WhatsApp messages.
What I Did
Rather than guessing, every decision was based on search data and on how customers actually look for a repair.
A large-scale analysis of what people in the area search for, cleaned of irrelevant terms, so the work focuses on searches that turn into jobs.
A close look at the businesses ranking above LRM, to find the services and searches they weren’t covering well.
Service pages built around specific jobs, with overlapping pages merged so they support each other instead of competing.
Runcorn and Widnes given the strongest focus, with the wider area covered sensibly rather than with dozens of thin town pages.
Content that answers the questions customers ask, from warped window frames to removing a window for a sofa delivery.
Phone and WhatsApp buttons made obvious throughout, because that’s how people with a broken lock want to get in touch.
The Results
Comparing May to August 2026 with the same months in 2025, LRM uPVC ranks much higher on average, and a far bigger share of the people who see it in Google click through.
40%
better average position in Google
+70%
higher click-through rate
5.6
average position for “window repairs runcorn”
6.1
average position for “window repairs widnes”
A local repair business doesn’t need to be seen by people who could never book a job. Over the same period, the website’s appearances in searches from outside the UK fell by 90%. In the UK it climbed from an average position of 30 to 20, and a bigger share of the people who see it click through. The website is now working harder for the searches that actually lead to work in Runcorn, Widnes and the surrounding area.
Figures from Google Search Console, May to August 2025 compared with May to August 2026. Keyword positions are 12-month averages.
Looked After
I’ve looked after LRM uPVC’s website since 2016, hosting it, keeping it secure and continuing to shape the SEO as the business and Google change.
That means the strategy never sits in a drawer. Each new page, fix and piece of content builds on the research behind it.
Chris has been looking after my business website for many years now, great affordable work and a pleasure to deal with. Highly recommend.
Liam Rhodes-Murphy
LRM uPVC, Google review
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