Case Study

DOT Hair by Gemma: From Social Media to a Website of Her Own

Gemma is a mobile hairdresser bringing salon-quality hair to clients’ homes around Camberley. She only had social media to go on. I built her a proper website and set up her Google Business Profile, and I’ve looked after both since 2020.

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Mobile Hairdresser

Camberley, Surrey

Since 2020

built and looked after

Website and Profile

working together

More Bookings

through the website

DOT Hair by Gemma mobile hairdressing website shown on a laptop and a phone

The Starting Point

A Growing Business With Nowhere to Send People

Gemma’s business was built on happy clients and social media. It worked, but it had limits.

Posts disappeared down the feed, there was no single place to see her services, and anyone searching Google for a mobile hairdresser in Camberley wouldn’t find her. She needed a home online that she owned, and a way to turn searches into bookings.

The Brief

  • A professional website she owns, not just social media
  • Services and pricing easy to find
  • Simple ways to get in touch and book
  • Show up on Google around Camberley
  • Friendly and personal, just like Gemma

What I Built

A Simple Website That Brings In Bookings

Gemma didn’t need anything complicated. She needed a friendly, professional website that made it easy for people to book her.

Designed for Phones First

Most clients find a hairdresser on their phone, so every page is quick and easy to use on a small screen.

Services and Pricing

A clear services and pricing page, so clients know what’s on offer before they get in touch.

Occasions and Weddings

Styling for nights out, parties and weddings given its own space, to attract bookings for special occasions.

Easy to Get in Touch

Phone, email and a simple contact form, with her opening hours clear, so booking takes seconds.

Testimonials

Reviews from happy clients on the website, so new customers can trust her before she arrives at their door.

Google Business Profile

Her profile set up and linked to the website, so she shows up when people nearby search for a mobile hairdresser.

The Approach

Owning Her Space Online

Social media is brilliant for showing off your work, but you don’t own it, and it’s rarely where people search when they need a service. A website and Google Business Profile fill that gap.

  • A website that’s hers, whatever happens to social media
  • Found on Google, not just by existing followers
  • Her website and profile telling the same story
  • Everything kept simple, so it stays easy to run

Social media shows off your work. Your website and Google profile are where new customers actually find you.

The Result

More Enquiries and Bookings, and a Client for Years

With a website and Google Business Profile working together, Gemma gets more enquiries and bookings through her website than social media alone could bring in.

We’ve worked together since 2020. I host and look after her website, so it stays secure and up to date while she gets on with doing hair.

What Gemma Got

  • Her own professional website
  • A Google Business Profile set up properly
  • More enquiries and bookings
  • Hosting, updates and support since 2020

In Gemma’s Words

“Would not use anyone else now. I can not recommend another person to take on your website build. Chris is literally a godsend to me. Nothing is ever too big or small and he does it with complete professionalism and explains things that even I understand. Would highly recommend to anyone that asks.”

DOT Hair by Gemma
Mobile Hairdresser · Trustpilot review, June 2020

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Relying on Social Media to Bring In Work?

Hairdressers, beauticians and sole traders deserve a website of their own. I’ll build it, set up your Google Business Profile and look after it for years. Five pages for £695.

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Every Website Includes

  • Five custom-designed pages
  • An easy-to-use WordPress CMS
  • Google Business Profile setup
  • Local SEO groundwork
  • Full support getting live